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Alibaba takes first step into India’s marketplace, launched Paytm Mall

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Paytm launched Paytm Mall Ecommerce App

Paytm launched Paytm Mall Ecommerce App, now has a separate app for its ecommerce platform! Paytm said that only trusted sellers allowed on Mall.

Paytm Mall will enable consumers to shop from 1.4 lakh sellers for millions of products across all categories.

launched Paytm Mall ecommerce app
Paytm founder Vijay Shekhar Sharma

After seeing an unmatchable success with its mobile wallet, Paytm is now expanding its reach in the e-commerce segment. While the Paytm app itself offered a bunch of booking, buying and renting facilities, the company has now launched a dedicated app and website, Paytm Mall, for the online marketplace business. Presently, the app is only available on Android, but is expected to be launched on iOS soon.

Paytm Mall has over 1.4 million sellers on board for the platform, across categories like fashion, electronics, consumer durables and home furnishings among others. Also, reassuring quality standards, Paytm claims that only trusted sellers passing strict quality guidelines and qualification criteria will be allowed on the ‘Mall’. All products listed on the mall will also go through Paytm certified warehouse and shipping channels ensuring guaranteed consumer trust.

Additionally, with Paytm Mall, the company aims to offer a unique combination of the Mall and Bazaar concepts to Indian consumers. Basically, Paytm Mall will focus on structured categories and brand authorised stores. It will also be focusing on electronics, top fashion brands and FMCG categories, while another section under Paytm Mall called Paytm ‘Bazaar’ will focus on fashion, home furnishing and goods from small sellers.

launched Paytm Mall ecommerce app

Although, when you look at the Paytm Mall app, at least right now, it looks like a replica of the Paytm app, just without the wallet access. Now you would assume that considering the Paytm Payments Bank are soon awaiting a rollout, and just in time for that the Paytm Mall app has been launched, it would sort of make sense to have separate apps for payments and e-commerce. However,  a Paytm representative confirmed that the Paytm app would continue to offer the buying, booking and renting service, while the similar service would be available on the Paytm Mall app too.

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