One Day Crash Course On Google Adwords By Amarnath Jan

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Since you have landed on this page, I am sure you are interested in Google Adwords Crash Course. What a great start! Whether you are a fresher looking for a lucrative job opportunity or a business owner who wants to reach to millions of people or a marketing professional who wants to gain brand awareness, sale and reach. If you belong to any of the above criteria, then let me tell you, you are exactly in the right place.

With over 450 million internet users in India and more than half of the population worldwide using internet, the world’s most used search engine gives you the opportunity to reach the mass with one of the least expensive marketing mode. Yes, you are correct. That’s none other than Google AdWords. Assuming that you are a beginner who has the first layer of knowledge etched in the online marketing field and wants to get expert insights, I am going to share the information about this amazing Google AdWords Crash Course happening in Hyderabad. And even if you are a newbie, not aware of the Digital Marketing terminologies, you’ll get to learn all them at this place.


Let’s give a sneak peek into what this Google Adwords Crash Course is all about:

You’ll get to learn not just from a random trainer, but from an expert who is Google AdWords Certified and has handled more than 200 Digital Marketing projects covering any segment in B2B and B2C segment.  Here’s a snippet of what you’ll get to learn:

  • Understanding online advertising: You’ll get to learn what Online Advertising is and how brands are leveraging it to spread their message and beat their competitors.
  • Introduction to AdWords and available platforms in AdWords: What AdWords is all about, how it works, and you can use it to for your Line of Business.
  • Understanding AdWords Terminology: Learning Terminologies to be able to understand the parameters and decide your metrics well.
  • How to structure your account, campaigns and ad groups to position yourself for success.
  • How to research, identify and refine the keywords and match types you will be bidding on. Basic knowledge of keywords and their match types that Google offers to better meet your goal. For example, whether your goal is to reach more people, get more traffic, or bring more sales. Google AdWords has its keyword match types to drive all the three purposes.
  • Tips for writing great text ads that will stand out from the competition: You’ll learn not just how to create ad or manage bidding. But also, how to write compelling ads that generates more clicks.
  • How Quality Score works and why it is so important in the AdWords auction.
  • Creating your first campaign and targeting users by geography, language, device, day of week and time of day: Hooray! Here’s when all your curiosity will get the answer when you’ll learn to create your own ad regardless of your audience’s location, language, or interest. AdWords has got all the options to target every kind of person.
  • How to structure your account, campaigns and ad groups to position yourself for success.
  • Cost per Click (CPC), Cost per Acquisition (CPA) and Cost per Impression (CPM) bid types: Gt the knowledge of the bid types and decide which works the best for you.
  • Introduction to Display advertisement.
  • Understanding the reporting features of AdWords and leveraging key user interface components.
  • Tracking conversions and measuring ROI from your campaigns: All your effort would go in vain if you are not able to track what’s working and what’s not. Learn the basics of tracking your progress and calculating your ROI.


Now, since you’ve got all the details of wht you’ll be learning at the Google Adwords Crash Course, let’s walk you through where the event wil take place and how you can register for it.

Venue: Collab House, Hyderabad

Date: 30th July, 2017

Time: 10:00 AM – 5:00 PM


You can get yourself registered at Goeventz : Click Here

Goeventz is an online platform which connects you to great events! It helps you discover all the conferences, rock concerts, festivals, fundraisers, exhibitions, trade fairs and other events happening around the world, at your fingertips. It also helps the organizers to market and promote their events, which indeed helps in popularity and visibility of the event. The best quality that makes them distinct from other ticket booking portals is that their payment gateway is transparent and accepts payment in all currencies. It also hosts all kind of events, whether a one day event, various dates event, multi venue event and recurring events. 

To explore more events in your City/State visit – Goevent.com

Comments (2)

  • Thanks for sharing the information about google adwords atleast the introductory part on what are the things we need to focus on for setting an adwords campaign. Reading the blog I found out that the date has already passed, can you please arrange for another session of google adwords crash course. I am interested to attend that.

    Please let me know through email about the next session.
    Thanks in advance!!

  • Hi Arnav,
    we are happy to know that you are interested to participate in such digital marketing coursre/workshops. you can subscribe to our blog where we’ll keep you posted of such courses in the future.


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