The internet has changed our lives. We are living in a connected world where our lives revolve around the screen – the television, the mobile, the tablet, the computer or the laptop. Almost all activities in our lives revolve around using these devices. With the shift in consumer behavior, brands have also shifted their marketing practices and are increasingly targeting customers through these digital mediums. More and more monies are being spent on the digital medium and this will continue to rise.
Driven by increased internet penetration, wireless broadband and mobile technology, consumers & businesses are increasingly shifting their attention from the traditional marketing media: television, radio, and print; to digital media for their entertainment, education, news and business needs.
Even in developing countries like India, companies are realizing that they must connect with customers and other businesses through digital channels and adjust their marketing mix in order to succeed. Digital marketing budgets are increasing dramatically, and digital media campaigns are becoming a pivotal part of effective marketing plans.
Digital Media marketing is complex, highly interactive, information rich and delivers a real-time connect with the customer. Traditional Media professionals with years of experience are grappling to understand the emerging medium & failing to catch up.
Traditional Marketing Vs Digital Marketing
Cost Effectiveness – Traditional Marketing Vs Digital Marketing
1. Newspaper ads, direct mail, magazine ads, TV/Radio commercial, billboards, printed flyers/postcards all carry the price of paper, printing or postage – which can put a strain on your budget.
|1. Website, Email, Social Media, Videos and other online marketing tools and strategies are available at low costs (in some case, no costs). Even if you decide to invest more of your budget into online marketing to achieve better results, Your ROI ( Return on investment) is likely to soar above any traditional methods.
2. Reach capabilities – Traditional Marketing Vs Digital Marketing
|Traditional marketing methods are losing effectiveness as they simply “push” out your marketing message to the masses; many of the people who see your ads are not even interested in your type of product or service, which results in extremely low conversion rate.
|With digital marketing methods, you have the ability to target your efforts to specific demographics so you can reach the right audience at the right time; this is powerful for capturing leads who are “ready to buy” and actively searching for what you offer, as well as leads that you can market to for future offers.
3. Relationship Building – Traditional Marketing Vs Digital Marketing
|Offline marketing methods do not allow you to build relationships with your target audience. In fact, they are simply “just another advertising ” to most of the people who see them. They don’t offer any real connection that could lead to future sales and repeat business.
|A great website coupled with a comprehensive online marketing plan will help you fully engage with your target audience. Email marketing, Blogging and Social Media are Powerful ways to help you Communicate and stay connected with your customers and potential customers.
4. Tracking and Measuring Results – Traditional Marketing Vs Digital Marketing
|It’s Nearly impossible to track performance on a newspaper ads, flyers, TV commercials, billboards and direct email pieces – You have no idea how many people actually saw your ad and no idea how many leads you received as a results of it.
|Due to various advancements made over the years, tracking and measuring your online marketing efforts is easy and affordable. not only can you tailor your marketing to specific groups, but you can get a birds-eye view of how well they are performing using a multitude of free and paid online tracking tools.
If you want to be a part of this digital revolution; want a top marketer of the country to hold your hand and show you the path; want to be working in a forward-thinking company, then this is the right platform for you.