Facebook launched new app Flash to beat snapchat. Facebook has launched a new Snapchat-clone app called Flash, but the app is only for Brazil.
Flash users can overlay visuals that can be placed on the top of their content. It was particularly developed for people who are emerging in market but have poor data connection and Wi-Fi availability in their region.
Flash app has been launched in Brazil, which is one of the emerging markets. The key feature is this app is that it is only 25MB and designed for markets where connectivity is poor and WiFi access is not always possible. As the report notes, Facebook wants to beat Snapchat in emerging markets, where the former is stronger and this explains why Brazil is getting the app first.
George Wang, Product Manager at Facebook said that the app will be introduced in other areas too in upcoming times. It was reported by Kurt Wagner of Recode that it is a photo and video sharing app.
Flash has a chat window, camera first home screen, and stories feature in it. It is somewhat similar to the features of Snapchat.
In 2015, Facebook launched another similar application that is Slingshot. The social network of photo and video sharing app was debuted in 2014. But it was shuttered down in 2015 as the shots can only be viewed when sent in return by the friend.
One of Snapchat’s problem is the amount of data required to run the app; the constant emphasis on video and images means that stories take time to load, and you will end up using a lot of your data on the app. And that’s a problem in emerging markets where not everyone has WiFi in their homes and is often dependent on expensive mobile data connections.
If you look at screenshots of the Flash app, the entire user interface looks copied straight from Snapchat. From the way the Send message symbol looks to the way the filters show on the app, it’s all very Snapchatty. The app also has disappearing messages just like Snapchat.
Facebook launched new app Flash to beat snapchat, this time Facebook hopes that Flash will compete well in the market due to the advantage of working over the low bandwidth internet connection.