By: POPxo Raises $3.1 Million Funding from IDG Ventures India and Kalaari Capital. GREE Ventures from Japan, Summit Media from Phillippines, Gurpreet Singh, and Atul Goel were the other participants.
The digital community for women emerged in November 2014 with its two founders Priyanka Gill and Namrata Bostrom. The company had earlier raised Rs 3 crore from Rajan Anandan, Mithun Sancheti, and others. Furthermore, in November 2015, POPxo again raised $2 million from IDG Ventures and Kalaari Capital.
POPxo claims the largest Indian network of Bloggers. It presently claims more than 9 million users per month and has worked with more than 175 brands. More than 80 visitors are women, and more than 70 percent are from 5 big Indian cities. The community platform locks horns with some other players like MissMalini and Femina.
As Priyanka says, “We focus on leveraging our large user base to generate transactions beginning with affiliate e-commerce across categories. This will help us deliver on the faith our audience, brand partners, and investors have shown in POPxo.”
The time is running great for the digital content creation websites. Some of the recent digital content and news platforms have raised enormous funding since 2015. Kalaari Capital also invested in ScoopWhoop back in late 2015. YouthKiAwaaz raised Rs 4 crore in early 2016. DailyHunt also raised $25 million last year.
The founder of Summit Media, Lisa Gokongwei-Cheng saw immense potential in POPxo. POPxo Raises $3.1 Million Funding, she believes that the growth of the website’s audience is a clear proof. Also, she says that most of the advertising is migrating to the digital world and thus platforms like this are the future of news and media. She also looks and hopes for the best with her first investment in India.
On the other hand, Vani Kola, Managing Director of Kalaari Capital also things that Indian women have taken up the POPxo with a lot of enthusiasm. He sees high potential in a model that combine the digital community with empowering content.
So the current trend suggests that this is the most positive time for digital content based companies. It’s a trending among people and has the traction of investors as well. It just can be your safest bet.
