Online marketing has developed a bad reputation due to its misuse by companies and individuals. The misuse of online marketing includes spamming, buying fake followers, using click-farms and using bots. These practices not only damage the reputation of online marketing, but also hurt the reputation of companies and products. Additionally, many consumers are not aware of the potential uses of online marketing and thus view it as intrusive and annoying. However, when used properly, online marketing can be a highly effective tool for reaching target audiences, creating brand awareness and generating leads.