Email marketing can be a cost-effective way to drive website traffic. It can be used to reach a large audience quickly, with a higher return on investment than other digital marketing tactics. Email campaigns can be tailored to target specific audiences, with measurable results in terms of website visits, leads and sales. Additionally, email marketing can help to strengthen relationships with existing customers, while also providing a platform to share content and promotions. Overall, email marketing is a great way to generate website traffic, and should be considered as part of any digital marketing strategy.